You can save a considerable amount of money on your printing
by designing for a slightly smaller page width. A 7-3/8” page width instead of the standard 8-3/8” page width means the printer can buy 31” rolls of paper instead of 35” rolls. Your job will need about 10% less paper. Since paper is a large percentage of your printing cost, the savings can be significant. Your freight and mailing costs will also be reduced.