Commercial Printers / Printing Firms

We understand the Goals and Challenges of the Printing Business

... and we can help you achieve your business and marketing goals.  RJCO has partnered with reputable commercial printers for over a decade - serving their business development goals by connecting them to B2B / business print customers (e.g. for catalog printing) from across the US.

From our long-held relationships with reliable catalog printers and commercial printing firms (including plant visits and communications), we understand the culture, priorities and needs of the print industry - and we devote time and resources to stay on top of industry trends and issues.

Core Challenges/ Priorities for Commercial Printing Firms - that RJCO can address:
  •   Expand your business i.e. printing revenues / catalog printing orders.
  •   Establish and communicate your reputation to commercial print customers
  •   Manage / lower your costs & prices (via greater capacity utilization) to maximize revenues.

RJCO helps you meet each of these challenges in a smart, streamlined, and cost-effective manner - utilizing our knowledge of the commercial printing industry, along with effective business processes that leverage effective database & web technologies.

Expand your Printing Business via National Coverage

In today's globalized and competitive environment, it's a smart business strategy to expand your business development efforts beyond your local region to tap into a national printing market (even considering transportation and paper costs).

RJCO's platform allows you to gain visibility to B2B / business print buyers nationwide. In addition, it enables you to quote on business opportunities ( Print RFQs ) from leads / customers all over the country.

Using RJCO helps you avoid significant expenses for a national sales staff and associated selling costs - while getting access to various regional markets by tapping in to our pipeline of RFQs from business print customers.

View the listing of currently open Commercial Printing RFQs (Request For Quotes)

Establish Your Reputation in the Commercial Printing market

Establishing and communicating your reputation in a manner that is actually noticed and given due consideration in the print buying process is a challenge - and a critical goal for any commercial printer. As in any industry, getting reviewed by a trusted and objective third party (based on actual transaction data / customer experience) is much more compelling and credible, than making claims about your own company.

RJCO's tracking of printing cost, quality and timeliness parameters for every transaction allows quality commercial printers to establish their image and reputation in a solid, objective way - and helps customers make a sound decision as well. These dimensions are explained in more detail below.

Get valuable feedback on Market / Pricing Trends

With a focus on local markets, it becomes difficult if not impossible to get a realistic idea of pricing trends across the nation. Are you losing out to other printing firms because of price (and how much) or because of quality & timeliness/ reliability issues or just plain lack of visibility in the national printing marketplace?

RJCO provides you very valuable feedback and insights on print pricing information ( and other order winning criteria ) for a large variety of transactions. These can help you make good decisions for your printing business as you pursue new opportunities and approaches.

These inputs also help you re-evaluate your print production costs - along with print quality and timeliness standards - relative to the industry - helping you identify your strengths as well as improvement opportunities for your printing business.

Printer Directory - with Objective Ratings

You can be listed in a directory of print suppliers viewable to B2B / business print buyers from across the US - who may be looking for the combination of cost, capability, quality that your firm provides. Print buyers can review your equipment lists/ capabilities along with an objective (and therefore much more effective) measure of your reputation - RJCO's rankings from previous transactions.

Printer

Location

Capabilities

 

Rankings

Quality Timeliness Price
Name City Web   Print Quality Star RatingPrint Quality Star Rating Print Delivery Timeliness RatingPrint Delivery Timeliness Rating $$$
Name City Web   Print Quality Star RatingPrint Quality Star RatingPrint Quality Star Rating Print Delivery Timeliness RatingPrint Delivery Timeliness RatingPrint Delivery Timeliness Rating $$
Name City Web   Print Quality Star Rating Print Delivery Timeliness RatingPrint Delivery Timeliness Rating $
Name City Web   Print Quality Star RatingPrint Quality Star Rating Print Delivery Timeliness RatingPrint Delivery Timeliness RatingPrint Delivery Timeliness Rating $$
Name City Web   Print Quality Star RatingPrint Quality Star Rating Print Delivery Timeliness RatingPrint Delivery Timeliness Rating $
Name City Web   Print Quality Star RatingPrint Quality Star RatingPrint Quality Star Rating Print Delivery Timeliness RatingPrint Delivery Timeliness Rating $$$
Name City Web   Print Quality Star Rating Print Delivery Timeliness RatingPrint Delivery Timeliness Rating $$
Name City Web   Print Quality Star RatingPrint Quality Star Rating Print Delivery Timeliness Rating $$

 

Reputation based on Value - Not just Price

RJCO believes that commercial printing customers, and the print industry overall, are best served when all the players understand / focus on the concept of VALUE - rather than an over-emphasis on price alone. Value that comes from a combination of Price, Print & Service Quality, and Timeliness.

There are trade-offs to be considered and made in any business decision - and RJCO helps print buyers understand the key factors in addition to price e.g. the importance of print quality and delivery timeliness and their potential impact on the customer's marketing campaigns / sales efforts.   (For instance, a low-priced order delivered late after the customer's catalog shipping deadline; or one that is timely but has print quality problems.)

Thus RJCO's approach supports printing firms that invest in good practices and value reliability / quality - while being responsive to customers'  budgets / pricing trends.

Print Buyer

 

$    Price    $

Final price =

Paper Cost (~60%)
+
Printing Cost
+
Delivery Costs
+
Design / Pre-Press Costs
+
Ordering Cost (Staff Time)

Print Quality Star Rating   Quality   Print Quality Star Rating

Overall Quality =

Paper Quality
+
Printing Quality
+
Bindery Quality
+
Service Quality
(Billing, Other Issues)

Print Delivery Timeliness Rating   Timeliness   Print Delivery Timeliness Rating

Total Delivery Time =

Pre-Press Time
+
Printing Time
+
Bindery Time
+
Shipping / Delivery Time

We look forward to helping you with your Commercial Printing Business Development goals.   Contact Us today to get started! Increase Print Sales and Clients